Haberfeld Associates Partners with uMonitor

Customer acquisition and profitability strategy combines with account opening and funding solution to provide financial institutions with enhanced revenue opportunities

MEMPHIS, Tenn., & Lincoln, Neb., May 7, 2009 - uMonitor, the innovative financial solution services provider for banking customer acquisition and retention, and Haberfeld Associates, a consulting firm that helps financial institutions drive revenue growth through a customer acquisition and profitability strategy, announced that they have partnered to provide financial institutions the opportunity to direct customers to the best checking accounts for their banking needs and then instantly open and fund the accounts though uMonitor’s uOpen & uFund^® solution.

Industry leading financial institutions like Glacier Bank, Mountain West Bank, and Integra Bank leverage services from both uMonitor and Haberfeld to boost accounts and non-interest income while enhancing customer service and value.

Existing uMonitor clients can benefit from the partnership by leveraging Haberfeld’s ability to guide product selection and identify the best type of account for each customer online before they are directed to uMonitor's account opening and funding. Haberfeld's clients will have the opportunity to easily add uMonitor's end-to-end online delivery solution for on-boarding new clients and retaining existing clients with deeper relationships.

"This year offers an unprecedented opportunity for financial institutions to gain new customers and increase their relationships with existing clients," said Alan Friesen, president and CEO of Haberfeld Associates. "Smart financial institutions are positioning themselves to pick up accounts from the plethora of mergers and acquisitions taking place in today's marketplace, and our partnership with uMonitor makes that easier than ever before."

"Customer acquisition is a top concern for most financial institutions today, but the key to an effective strategy is having a program that caters to the individual needs of each customer and offers an easy and convenient banking environment. Only then will you have a solid plan that attracts customers and keeps them," Dinesh Sheth, CEO of uMonitor, said. "Haberfeld Associates shares our goal of delighting customers while providing added revenue opportunities for financial institutions. We are glad to offer our clients a combined offering that can increase non-interest income and cross-selling opportunities with ease and efficiency."

About Haberfeld Associates (www.haberfeld.com)
Since 1980, Haberfeld Associates has helped banks double their checking account openings by implementing a proven customer acquisition and profitability strategy. Each component of this long-term retail and business strategy works together to substantially increase market share and profitability by growing core deposits, fee revenue, and cross-sell opportunities. The strategy includes consulting, training, mystery shopping, marketing, analysis, benchmarking, and cross-selling. Haberfeld Associates currently works with more than 120 financial institutions all over the country.

For more information on Haberfeld Associates or its strategy, contact Alan Friesen at alan@haberfeld.com, call 402-323-3781, or visit the company online at www.haberfeld.com.

About uMonitor - Parsam Technologies
uMonitor financial technologies offer a wide range of online solutions specifically designed to help financial institutions provide the most up-to-date services. These highly configurable and customizable solutions enable financial institutions to increase profitability, generate revenue, improve regulatory compliance, and improve employee productivity while reducing costs. uMonitor technologies include New Account Setup and Online Funding with Switch Kit, New Loan Application Processing, Funds Transfer Service, Bill Presentment and Payment Solutions, Premium Account Aggregation Service, Document Management System, Advisor-Client Relationship Management, and other services. The company’s growth and success were recognized by its inclusion on the 2008 Inc. 5000 list.

For more information on uMonitor or its solutions, contact Gillian Smoot at gsmoot@umontitor.com, call 901.757.1212 ext. 7115 or visit the company on the Web at www.umonitor.com

Parsam Technologies , LLC
3197 Players Club Parkway
Memphis, Tennessee 38125

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